How Our Trusted Brands Survey Was Conducted"
The 2023 Trusted Brands survey was independently conducted by leading research company Catalyst Research. It invited a sample of about 1700 Kiwi adults, from every state and territory, to rate the brands they trust the most. They scored over 71 categories of products and services across a broad range of industries.
Brands included in the list to be rated were generated by asking consumers in New Zealand for their most trusted brands. This was an unprompted question to ensure the rating of top brands in each category, as selected by Kiwis, was without prejudice.
Each respondent was required to complete an online questionnaire. Catalyst Research asked each participant to rate the brands they trust for each category. They then have to rate which is their most trusted brand of that category and then have to write in words why.
Trusted Brand Rating
Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled.
We are confident that the results of the 2023 Reader's Digest Trusted Brands survey provide a truly accurate measurement of New Zealand consumer sentiment.