THE ULTIMATE SEAL OF CONSUMER APPROVAL

100% voted by Consumers

BRANDS CONSUMERS CAN TRUST


 

In our 100th Anniversary Year, Reader’s Digest’s Annual Trusted Brands Awards celebrates the brands New Zealanders trust the most.
For the 23rd year, Reader’s Digest has approached ordinary consumers to ask their opinions on what brands of products and services are important to them. With these years of research behind us, we are able to confidently dissect precisely what features a Trusted Brand must possess in order to maintain relevance and purpose for New Zealand consumers.

A Trusted Brand enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture.

Trust is an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice. Cost, quality and desirability are all important factors for consumers. Yet it’s vital for a brand to stay true to its promises. While brands come in and out of vogue, those that capture our attention, maintain our confidence and win over our trust do so by holding fast to their core principles.

Brand Showcase


 
whittakers

MOST TRUSTED OF ALL BRANDS SURVEYED, NEW ZEALAND ICONIC BRANDS, CONFECTIONERY

ryman-healthcare

Aged Care & Retirement Villages

Summerset

Aged Care & Retirement Villages

masport

Barbecues

weber

Barbecues

Sleepyhead

Beds

Sleepmaker

Beds

griffins

Biscuits

sanitarium

Breakfast Foods

huntley-palmers

Crackers

bremworth

Carpets

harrisons-carpet

Carpets

StJohn

Charities

dettol

Cleaning Products

jif

Cleaning Products

breville

Coffee Machines

fisher-paykel

Cooking Appliances (hobs, rangehoods, ovens, etc)

samsung

Cooking Appliances (hobs, rangehoods, ovens, etc)

cookie-time

COOKIES

curtainstudio

Curtain & Blind Installers

harrisons-curtains

Curtain & Blind Installers

bosch-diy

DIY Power Tools (drills, sanders, grinders, etc)

tux-purina

Dog Foods

canon

Digital Cameras

nikon

Digital Cameras

samsung

Electronics (TV & Home Entertainment)

cigna

Funeral Insurance

momentum-life

Funeral Insurance

versatile

GARAGES & SLEEPOUTS

bosch-garden

Garden Power Tools (exc. Lawnmowers)

stihl

Garden Power Tools (exc. Lawnmowers)

yates

Gardening Products (seeds, fertilisers, soils, etc)

AA-Insurance

General Insurance (home, contents, car)

AMI-Insurance

General Insurance (home, contents, car)

state

General Insurance (home, contents, car)

Schwarzkopf

Hair Care

AA-Health

Health Insurance

southern-cross

Health Insurance

BayAudiology

Hearing Services

dilworth

Hearing Services

fujitsu

Heat Pumps

gj-gardner

Home Builders

HRV

Home Ventilation Systems (ducted system)

Arataki

Honey

michael-hill

Jewellers

Best-Start

KINDERGARTEN CENTRE OPERATORS

kitchen-r-us

KITCHEN DESIGNERS & MANUFACTURERS

kitchen-studio

KITCHEN DESIGNERS & MANUFACTURERS

fisherfunds

KiwiSaver & Superannuation

morrison

LAWNMOWERS

masport

LAWNMOWERS

fisher-paykel

Large Kitchen Appliances (fridges, freezers, dishwashers)

samsung

Large Kitchen Appliances (fridges, freezers, dishwashers)

AA-Life

Life insurance

fisher-paykel

Laundry Appliances

samsung

Laundry Appliances

persil

Laundry Detergents

southern-cross-life

Life insurance

toyota-signature

Manufacturer Certified Used Cars

nice-natural

Muesli & Snack Bars

Villa-Maria

New Zealand Wines

specsavers

OPTOMETRISTS

resene

Paints

Panadol

Pain Relief

harcourts

Real Estate Agencies

breville

Small Kitchen Appliances (toasters, kettle, blender, etc)

harrisons-solar

Solar Panel Installers

paknsave

Supermarkets

dilmah

Teas

bridgestone

Tyres

firestone

Tyres

turners

Used Vehicle Dealerships

enterprise

Used Vehicle Dealerships

blackmores

Vitamins & Supplements

healtheries

Vitamins & Supplements

Most Trusted


 


*of all brands surveyed

Methodology

How Our Trusted Brands Survey Was Conducted

  • Catalyst Research

    The 2022 Trusted Brands survey was independently conducted by leading research company Catalyst Research. It invited a sample of about 1800 Kiwi adults, from every region, to rate the brands they trust the most. They scored over 71 categories of products and services across a broad range of industries.

  • Scoping

    Brands included in the list to be rated were generated by asking consumers in New Zealand for their most trusted brands. This was an unprompted question to ensure the rating of top brands in each category, as selected by Kiwis, was without prejudice.

  • Consumers Voting

    Each respondent was required to complete an online questionnaire. Catalyst Research asked each participant to rate the brands they trust for each category. They then have to rate which is their most trusted brand of that category and then have to write in words why.

  • Trusted Brand Rating

    Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled.

  • See the
    Winning
    Brands

    2022 Results

    We are confident that the results of the 2022 Reader’s Digest Trusted Brands survey provide a truly accurate measurement of New Zealand consumer sentiment.