Category: Biscuits

THANK YOU, NEW ZEALAND!
Arnott’s is proud to be named New Zealand’s most trusted biscuit brand again, for the fourth consecutive year. That trust is earned through everyday moments, a commitment to quality, and the strong bond we share with Kiwi households across Aotearoa. It reaffirms our belief that when it comes to something as simple and loved as a biscuit, there is no substitute for quality.
In 2025, Arnott’s continued to bring fresh ideas to some of New Zealand’s best loved brands – from new Tim Tam flavours to the launch of Shapes Light & Crispy in March. We also continued innovating out of our Avondale bakery, where our lovingly batch baked Shortbread Minis were created.
Shapes Chicken Crimpy is one of New Zealand’s favourite biscuits, loved by generations of Kiwis for its iconic flavour. Arnott’s is proud to have now launched this much loved variety in gluten free, allowing more Kiwis to enjoy the taste they know and love.
"Great quality and taste."
Female, 30–39, Auckland
"Arnott’s has a great range, good quality biscuits."
Female, 60+, Waikato
"Consistently high quality, and always the same. "
Male, 60+, Northland
