CATEGORY: Confectionery, New Zealand Iconic Brand, Most Trusted of all Brands Surveyed
CREATING THE BEST CHOCOLATE POSSIBLE is a Whittaker family passion. Family owned and operated by the third and fourth generation of Whittakers, the principles laid down by founder James Henry Whittaker in 1896 continue to be upheld today.
“Best is always better, which is why we insist on using only the finest ingredients, the very best methods and the most precise machinery in our relentless focus on crafting the highest quality chocolate,” says Liv Glazebrook, Marketing Manager.
Whittaker’s commitment to ‘best’ goes beyond simply creating world-class chocolate. The team strives to do everything in a good and honest way, from supporting the community and suppliers, to developing sustainable packaging and seeking out ingredients that are ethically and fairly produced.
Whittaker’s success also comes down to engaging with its passionate community of Chocolate Lovers and integrating their feedback and ideas into its marketing strategy.
Whittaker’s: simply good honest chocolate.
"Tastes great, is a NZ brand and is made ethically."FEMALE, 18-29, BAY OF PLENTY
"Fantastic quality, great range, premium brand."FEMALE, 18-29, CANTERBURY
"A front runner in business."MALE, 60+, SOUTHLAND