TUX — Fuel for Real Kiwi Dogs Since 1954

For more than 70 years, TUX has been part of life in Aotearoa — from the back blocks of the high country to the backyards of our biggest cities. Born in 1954 and still proudly baked in Marton, TUX has earned its place as one of New Zealand’s most trusted dog food brands through consistency, honesty, and good old-fashioned Kiwi know‑how.

TUX started as proper “dog tucker”, created by SPCA volunteer and entrepreneur ‘Tiny’ Moore to keep hardworking farm dogs going all day. That’s how the iconic triangle biscuit came to be — big, crunchy, and satisfying, designed for dogs with grit and heart. Seven decades on, that heritage still runs deep, but TUX has grown to fuel every kind of Kiwi dog, not just the ones rounding sheep.

Fuel for every Kiwi dog

Whether your dog’s a farm mate, a weekend adventurer, a backyard watchdog, or a couch‑based crumb inspector, there’s a TUX product made for them.
From TUX Energy Extra for working dogs, our Original Biscuits or more recent Tasty Bites, each recipe provides complete and balanced nutrition — the kind that keeps dogs “fit as a fiddle, sharp as a knife,” just like the song says.

Proudly made in New Zealand

In today’s global economy, TUX remains firmly rooted at home. Our biscuits are baked right here in the Manawatū, using Kiwi know‑how, Kiwi ingredients where possible, by a Kiwi team who care deeply about feeding Kiwi dogs well.

TUX has fed generations of dogs, and we’re proud to keep showing up for the next generation too.

Explore more about TUX: https://www.purina.co.nz/our-brands/tux

See the full range: https://www.purina.co.nz/food/dog?page=0&brand=1067