FOR THE 16TH YEAR IN A ROW, New Zealanders have declared Sanitarium Weet-Bix™ their Most Trusted Breakfast Food. Wholesome, simple and packed with goodness, Weet-Bix has been a staple in Kiwi pantries for nearly 100 years. In fact, today, you’ll find Weet-Bix in almost half of all New Zealand family households – fuelling active lifestyles and helping people of all ages take on the day.

In response to changing tastes and health needs, Sanitarium makes a wide range of Weet-Bix options, including Weet-Bix Bites, Weet-Bix Gluten Free, Weet-Bix Multi-Grain + and Weet-Bix Cholesterol Lowering.

Weet-Bix remains New Zealand owned and made, but what makes it quintessential to the New Zealand cultural experience is its passion to help fuel growing Kiwi kids to get the most out of every day. Whether it’s combating food insecurity and nutrition through nationwide support of school breakfast clubs, fostering physical activity through the Weet-Bix Kids TRYathlon or inspiring self-belief through its sports ambassadors, Weet-Bix has always been about much more than breakfast.

Visit www.sanitarium.com/nz