THIRTY-NINE YEARS AGO, PAK’nSAVE opened its first store in Kaitaia. Today, the brand has 58 stores, all locally owned and operated, in communities throughout New Zealand and employs more than 13,000 people.

PAK’nSAVE is all about low prices. The brand never stops looking for ways to keep costs down so it can pass savings on to customers. “Everything we do, we do to save customers money – from no frills stores, buying in bulk, and no fancy advertising,” said Lauren Ness, Senior Marketing Manager.

That is why PAK’nSAVE has Stickman. More than just a loveable character, he is a constant reminder of the supermarket brand’s position and has been its spokesperson for more than 17 years.

“We use him for our advertising not because he is handsome or tall, and not because he is related to any bigwigs in the company. We use him because he is cheap! Plus, he is a fan of low prices and is great with Dad jokes. We are passionate about low prices for all!

“We are thrilled to have the vote of our loyal customers again this year. Stickman thanks you too,” said Ms Ness.

Visit www.paknsave.co.nz