NOTHING NAUGHTY STARTED WITH A SIMPLE IDEA: to make high quality and better-for-you snacks in New Zealand without the big price tag. After 12 years in business, the brand is incredibly proud to be recognised as a Trusted Brand for 2025.

“Our best-selling protein bars are made from scratch in our Tīrau, Waikato factory using minimal yet high-quality ingredients including NZ Whey from Fonterra,” says Nothing Naughty Co-Founder, Ian Thorburn. “They’re a customer favourite for good reason – delicious, affordable, gluten-free and proudly carrying a 5-Star Health Rating.”

Over the years, Nothing Naughty’s range has grown to include protein powders, supplements, pantry staples and lifestyle-friendly snacks – and almost all of it is gluten-free, with plant-based options too!

“We keep things local with a passionate team of Kiwis behind our products, and a growing online community who shares recipes and real-life feedback. Our refillable glass jars and low-waste refill bags are a hit, and your online orders are packed with care using repurposed sheep’s wool – no bubble wrap here!

“Thanks for your trust, New Zealand. Watch this space, we’re only just getting started,” adds Thorburn.

Visit www.nothingnaughty.kiwi.nz