Award: Highly Commended
Category: Cleaning Products

JIF CONTINUES TO EARN the trust of Kiwis by delivering on its promise of a powerful clean without compromise, while innovating its formulas with naturally-derived ingredients that are safe for people and the planet.

Recently, JIF reinvigorated its brand presence with the launch of Cleanboost surface cleaners. Comprised of naturally-derived ingredients, JIF Cleanboost delivers a powerful clean and leaves nothing behind – no dirt, no residue, no harmful smells. JIF’s brand mission is to deliver superior cleaning results while being mindful of health and environmental impacts, so that consumers don’t have to worry about the chemicals and toxicity often associated with cleaning products.

JIF’s commitment to innovation, backed by Unilever’s Clean Future agenda, means the brand is constantly advancing its ‘no harm’ promise beyond just surfaces. Unilever also recently launched a Clean Future innovation strategy to fundamentally change the way cleaning and laundry products are created, manufactured and packaged.

JIF Cleanboost is now available in all major supermarkets, including Countdown, PAK’nSAVE and New World.


"Most effective cleaner, see the results quickly."


"Excellent at cleaning stubborn stains and floors."


"Can trust this brand for housework. The smell doesn’t linger."

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