Award: Winner
CATEGORY: Most Trusted of all Brands Surveyed, New Zealand Iconic Brand, Confectionery

WHITTAKER’S IS DELIGHTED TO BE New Zealand’s Most Trusted Brand for the 14th year in a row, and thanks Kiwis for their unwavering and continued support. 

Whittaker’s Chief Marketing Officer, Soraya Cottin, says Whittaker’s takes this as an endorsement of its values, which include a relentless focus on quality and innovation and on making Good Honest Chocolate right here in New Zealand. “We take a good honest approach to everything we do, from supporting our community and local suppliers, to striving for more sustainable packaging, to sourcing ingredients that are ethically produced,” says Soraya. 

As part of this, Whittaker’s uses only Rainforest Alliance certified and fully traceable African cocoa beans for all of its delicious chocolates – apart from its speciality 70% cocoa Samoa 100g block which it sources directly from its Samoan cocoa partner. 

Whittaker’s also builds direct relationships with its Rainforest Alliance certified cocoa cooperatives in Africa through various initiatives to support their local communities, such as building drinking water bores.  

The family-owned chocolate maker says their Chocolate Lovers are also a key ingredient in its success.

Visit www.whittakers.co.nz

 
Quotes

"An authentic NZ brand that is passionate about its products."

Male, 60+, Canterbury

"Doesn’t sacrifice on quality. Love the ever-evolving flavours."

Female, 30-39, Auckland

"Local brand, good products."

Female, 18-29, Manawatu-Wanganui    
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