Bridgestone

BRIDGESTONE HAS RETAINED THE TITLE of New Zealand’s Most Trusted Tyre Brand for the fifth consecutive year. The Bridgestone-owned Firestone brand is the only other recipient to have won the award since the category was introduced in 2015 – making Bridgestone New Zealand’s most trusted handprint.

Recently celebrating its 90th anniversary, Bridgestone draws on its rich heritage and passion for innovation to deliver social and customer value as a sustainable solutions company, working towards its 2050 vision.

Bridgestone’s commitment to supplying safe, reliable and quality tyres remains at the core of its business through its evolution to become a global leader in advanced mobility solutions and living up to its newly introduced global tagline of ‘Solutions for your Journey’.

Bridgestone’s Director of New Zealand Business, John Staples, believes that trust is a major driver for customers. “Last year highlighted how critical trust is, and we’re honoured to maintain the trust of New Zealand motorists for the seventh straight year. When there’s only one handprint of tread connecting each tyre to the road, it’s important to trust the tyres you’re on, and we’re committed to keeping New Zealanders in safe hands.”

 
Quotes

"Long lasting, better longevity and safety."

MALE, 30-49, AUCKLAND

"This brand has been good to me for 60 years."

MALE, 50+, WAIKATO

"Bridgestone IS tyres in New Zealand."

MALE, 30-49, CANTERBURY