TO BRING MUCH-NEEDED SUPPORT and income to struggling regional towns and cities during the pandemic, Avis launched a new brand platform that encouraged people to get out and discover their own backyard. The ‘Find Joy’ campaign was less about destination and more about the Joy that can be found in the hidden gems along the way, whether that be a great meat pie, the perfect loaf of sourdough, or fresh, juicy apples in an honesty box on the side of the road.
The Find Joy campaign falls squarely into the Avis tag line: ‘We Try Harder’. That philosophy has been at the heart of the car rental company since 1963. Whether it is ensuring the health and wellbeing of its customers, or supporting employees through the pandemic, or the community work it does with its charity partner CureKids, Avis always tries harder to make people’s journey through life that little bit better.
This year, Avis will continue to focus on its Safety Pledge to keep every customer and employee safe by continuing with digital check-ins and its 15 high touchpoint cleaning process of all vehicles.
"Open 7 days a week, their service is really fast and no paperwork."FEMALE, 30-49, OTAGO
"They provide quality and reliable vehicles."MALE, 50+, AUCKLAND
"Customer friendly, reliable, cost friendly and ultra helpful in addressing enquiries and providing advice."MALE, 50+, WELLINGTON