Dettol

SINCE AVALANCHE WAS FOUNDED IN 2001 by friends Stefan Marusich and Paul Tobin, the company has gone from strength to strength and is now one of the country's fastest growing coffee brands.

Proudly New Zealand owned and operated, the success behind Avalanche comes from the founders' love of coffee and passion for their product - and making their high-quality products cost-effective.

"We believe in making products affordable but are still a treat," says Mr Marusich.

Avalanche prides itself on listening to its customers and innovating quickly. With a nimble decisionmaking structure, Avalanche can react to market trends quickly, such as the recently launched 99% Sugarfree versions of several of its coffee sachets, which are proving to be hugely popular. It also has several new lines earmarked to launch this year.

So popular is Avalanche with Kiwis, the coffee brand decided to explore new markets and now exports to several countries around the world, including Australia, USA, Canada, UK, Taiwan, Hong Kong and Fiji.

 
Quotes

"Affordable and have a good range. Understand what people want."

FEMALE, 18-29, WANGANUI

"trust this brand because of its quality, uniqueness and consistency."

FEMALE, 30-49, AUCKLAND

"The product and experiences dealing with the company."

FEMALE, 30-49, WELLINGTON