Birds Eye Winner Trusted Brands

Iconic NZ Brands
Most Trusted of All Brands Surveyed
Award level: Winner

Once again New Zealanders have clearly demonstrated their appreciation of Whittaker’s, the brand being voted Most Trusted of All Brands Surveyed for the fifth year in a row.


For 120 years this much-loved company has been passionate about both quality and innovation. It recently released four delicious new flavours in its New Zealand Artisan Collection: West Coast Buttermilk Caramelised White Chocolate; Hawke’s Bay Black Doris Plum and Roasted Almonds in 50% Dark Chocolate; Wellington Roasted Supreme Coffee in Dark Chocolate and Fijian Ginger and Kerikeri Mandarin in 62% Dark Chocolate. All showcase the country’s best artisan produce in world-class chocolate – and all come with Nigella Lawson’s approval.

For Whittaker’s, the customer always comes first. After receiving countless requests on social media, last year’s limited edition Jelly Tip chocolate made a comeback earlier this year. Just another way in which this family business delights all Kiwi families.


Male, 35-39, Auckland

“I love this brand and it is New Zealand made.”

Female, 30-34, Wellington

“The brand has so many different varieties in different flavours. It is also considered to be a premium brand.”

Female, 25-29, Auckland

“It is good, honest chocolate that tastes amazing, and is made with care and with the customers in mind.”