Birds Eye Winner Trusted Brands

Category: Meat & Poultry
Award level: Winner

‘From plate to pasture.’ Silver Fern Farms like to turn the traditional saying on its head, starting the journey with you, the consumer.


According to Sharon Angus, General Manager Marketing, “Our passionate consumers are looking for consistent taste and quality. They know that when they pick up a Silver Fern Farms product, and follow the recipe and tips on the back of the pack, they will get a perfect result every time.”

Silver Fern Farms are passionate about creating inspirational food – they work hard to identify consumer needs and then create lamb, beef and venison products that will give New Zealanders the very best eating experiences.

Three key elements make Silver Fern Farms unique: place, with every product 100% made of New Zealand; people, thanks to a skilful staff of red meat experts; and passion. As Ms Angus says, “Our special place and our love of food fuel our passion to share the natural goodness our farmers produce with the world.”


Female, 50-54, Auckland

“Very good quality brand. Product is extremely high quality and is really great to use.”

Female, 25-29, Bay oF Plenty

“A truly exceptional product from a company that has been around for more than half a century. The guarantee of free-range farms makes me trust them most.”