Birds Eye Winner Trusted Brands

Category: Breakfast Food
Award level: Winner

The New Zealand-owned Sanitarium Health Food Company has been helping Kiwis start the day right for over 94 years with its breakfast staples, including Weet-Bix, Light ‘n’ Tasty and Ricies.

Through its company mission to “share with the community a message of health and hope for a better life”, Sanitarium has led the way with high-quality nutritious products that see consumers through breakfast and beyond. Its soy and nut milks, dairy-free frozen desserts and tasty spreads all form a part of Kiwi healthy eating plans.


More than just a food company, Sanitarium invests in national and local community health initiatives, such as the Sanitarium Weet-Bix Kids TRYathlon and the KickStart Breakfast program, which helps kids get the most from their day. The Sanitarium Nutrition Service also provides free and unbiased advice from fully qualified nutritionists on 0800 100 257.

To learn more about the Sanitarium Health Food Company’s products and health initiatives, visit


Male, 65-69, Auckland

“Longstanding, well-established new Zealand company. Well-deserved reputation for quality.”

Female, 18-24, Marlborough

“I trust that I’m getting healthy breakfast foods that make a great start to the day.”

Male, 75 years or over, Otago

“Been eating it for years and it’s very good in nutrition and flavour and price.”