Birds Eye Winner Trusted Brands

Category: Supermarket Home Brand
Award level: Winner

Pams is delighted to have won the Reader’s Digest Most Trusted Supermarket/Home Brand for the fourth consecutive year.

Rod Gibson, General Manager, Foodstuffs Own Brands Limited, says the team at Pams remains committed to delivering great quality products for everyday use at affordable prices.

“This award is about our customers giving the nod that Pams is their brand of choice. We know that we cannot be complacent and there is always room to develop and improve our offerings.


“Pams has been on our customers’ shopping lists since 1937. We have continued to develop the range and its look over the years. Regular customers will start to see a few more exciting changes happening in the coming months. As well as the Health Star Rating System appearing on our new packaging, you’ll see a new logo and some new health-focused products,” says Gibson.

Pams is the largest selling grocery brand in the country and has pride of place in its original home – Four Square – as well as being found in all New World and PAK’nSAVE stores throughout the country.


Male, 35-39, Hawkes Bay

“Good quality for price. Great range. Vast variety of products.”

Female, 18-24, Auckland

“Kiwi company, lots of good range and I like a lot of their products. Good quality.”

Male, 70-74, Wellington

“Have used Pams for many years with good results.”