Birds Eye Winner Trusted Brands

Category: Retailers (exc. Supermarkets)
Award level: Highly Commended

Noel Leeming

The brand has been committed to exceptional customer service since its first store opened in Christchurch in 1973. Now, more than 250,000 customers shop at Noel Leeming every week. Tens of thousands of Kiwis have used Noel Leeming’s Open Learning and Tech Solutions to get the most out of devices from smart TVs to their phones. Ninety-five per cent of the customers who’ve experienced this service recommend it to others.

But Noel Leeming takes care of more than just customers. The brand’s Mobile Learning Centre works with lower decile schools to improve students’ understanding of technology and how it can improve lives. So far, Noel Leeming has visited 152 North Island schools and is beginning its South Island journey.

Noel Leeming is passionate about making Kiwi life better through technology.


Female, 18-24, Auckland

“Very helpful, great customer service and they won’t let you down. They are honest about everything including your pros and cons.”

Female, 45-49, Canterbury

“A longstanding brand that keeps up with technology and new ideas to help you get the best out of the product.”

Male, 35-39, Waikato

“Great service and willing to the extra mile for their customers.”