Birds Eye Winner Trusted Brands

Category: Life Insurance
Award level: Winner

AA Life

When Kiwis think about an insurance brand they know and trust, there’s one that comes straight to mind. AA Life has won the most trusted life insurance brand for the last four years. AA Life is a joint venture between the Automobile Association (AA) and Australia’s Suncorp Group. It ran an engaging competition last year called ‘Name our Ram and Lamb’ where people across the country helped name Ramsey and Lambert, the stars of AA Life’s advertising.

AA Life aims to provide its customers with honest guidance; this is demonstrated through providing customers with the tools and information to help enable the customer to assess their needs and find the cover that’s best suited to them.

Helping to protect the ones you love could be as simple as a phone call or a visit to your nearest AA Centre or the website. There are just a few simple questions and no complicated medical questions or health checks are required.


Female, 70-74, OTAGO

“I trust the AA brand. I have chosen AA for my funeral cover.”

Male, 18-24, Manawatuwanganui

“Excellent service for customers.”

Female, 35-39, Auckland

“Reputation, personal dealings with them.”

Male, 18-24, Bay Of Plenty

“The best insurance which gives you the best service for what you need.”